3 AI-powered Tools to Optimize Our Website Creation Process

Tarun Chauhan

September 7, 2026

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In this article, discover the 3 AI-powered tools approved by the Coteries team to design high-quality websites while increasing efficiency!

As a web agency, we are convinced that artificial intelligence is a powerful lever for improving our processes, boosting our teams’ productivity, and enhancing the quality of our websites. 

However, being aware of its effects on creativity, inspiration, and its environmental impact, we carefully select the tools we integrate into our workflows. 

We ensure that they bring real added value and contribute to the quality of the websites we deliver.

1. Relume : Generate Efficient Sitemaps and Wireframes

If you have read our article 7 Steps to Creating a High-Quality Website, you probably know that site structuring is an essential step to ensure message coherence and relevance, as well as a smooth navigation experience for users.

To successfully carry out this structuring task, Relume proves to be an extremely effective assistant. This AI-powered tool allows you to quickly generate a clear and customizable sitemap from a simple company description.

This provides a significant time-saving advantage from the very beginning of the process, allowing us to start with a solid foundation rather than from scratch.

This allows us to concentrate more on the next steps, while keeping a strong focus on structuring.

2. Cloudinary : Optimize and Generate Visuals for the Web

We always emphasize this in every new project: visuals are crucial to maximizing the impact of a website!

As highlighted in Web Design Trends 2025, a standout website relies heavily on personalized, unique visuals that align with the brand. Generic stock images are a thing of the past!

However, we often find that the quality or format of available images in businesses is not suitable for creating a high-quality website. This results in significant work in selecting and editing images for our web designers.

To address this issue and ensure optimized and appealing images without spending countless hours, we use Cloudinary, an AI-powered solution for image management: uploading, storage, administration, manipulation, optimization, and delivery.

Discover two Cloudinary features for image optimization.

3. ChatGPT : Simplify Web Content Writing and Optimize SEO

No need to introduce the essential ChatGPT—it’s a tool we also use at Coteries.

Here, we share a prompt we regularly use, which proves particularly effective during a website redesign.

Prompt for Writing High-Quality Website Content

As a web agency, we need to understand a wide variety of industries and condense what our clients explain in two-hour meetings into a few impactful sentences.

What key elements should be highlighted on their website? What messages will resonate best with their target audience?

By using the following prompt, ChatGPT helps us quickly generate a first draft of content to integrate into different sections of the website:

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